The Fall 2021 Program is SOLD OUT – Get on the Waitlist for Winter 2022 (Starting in late January)

How do you write a book to attract clients (even if you’re not a natural writer)?

Does it really take two years to write a book you’ll be proud of or can it be done in a month?

How can you use a book to grow your business? What kind of book is best for attracting clients?

Featured on over 100 podcasts...

The Author Accelerator™ - Winter 2022

Only accepting 20 entrepreneurs
ENROLLMENT OPENS LATE JANUARY, 2022
Full program details are below

Executive Summary:
A 12-week small group program to help you write, publish, and market your book without complication or hassle.

It pays to be the one who “wrote the book!”

You know it. I know. Everyone knows…given the choice between working with “just anyone” or the “one who wrote the book” we all want to work with that book author. And the reason is clear: the author is a proven commodity (after all they wrote the book); the author is an expert; the author is known.

But why does writing a book seem so hard?

When you think of writing a book, be honest…do you imagine spending a year in your writing cabin on Walden Pond, or months hanging out at a coffee shop hunched over your laptop pounding the keys? Have you always wanted to write a book for your business, to spread your ideas, to attract clients, and to increase your credibility, but never started because you just didn’t know where or how to start?

Writing a book doesn’t have to be difficult.

And it doesn’t have to take a long time. And you don’t have to get stuck staring at that blinking cursor wondering what to write. So many people want to write a book but never allow themselves to start because they don’t know how to make it fast and easy.

Back in 2013, I was one of those people. That year I started two books. I spent days and days writing each time. In both cases I hit a point where I just didn’t know where I was going with the book…and both ended up in the waste bin. 

I was so frustrated, and I’d almost given up on the idea of writing a book of my own forever.

A system for book writing...

The next year I got the idea for my bestselling book Unstoppable Referrals and I took a different approach. I created a system for organizing all the content before I started writing. And, I broke the project down into easy increments…no more 3-4 hour marathon writing sessions.

Suddenly writing the book was easy.

In 30-60 minutes a day, I finished that book in just 35 days.

And it did for my business what books do for businesses–it generated leads…5,268 leads during the book launch (that was 5-times the size of our database at the time). It doubled our business within a year. I’ve been on over 100 podcasts, paid to speak internationally, and invited onto big stages. And today, all these years later, we still get leads and clients every month from that book.

None of that would have happened without a system for writing, publishing, and promoting that book. Now, we’ve packaged up that system so you can use it, too…

Introducing The Author Accelerator™ Live Program

Where you will write, publish, and promote your lead-generating book in 90-days, with live help from me.

This is a 12-week program that will take you from idea to done, with personal guidance and feedback, all along the way.

Here’s what you get…

Your book, done in 90 days – in time for 2022!
If you’ve had “write a book” on your someday/maybe list for years, why not start now? You’ll have your book done in 90-days, just in time for the start of 2022. Imagine, launching into the new year as a published author, and using the news of your book to re-engage cold prospects, past clients you want back, and attract new prospects and clients.

The Rapid Writing System™
Most people think that writing a book takes many months, even years. Yet, I discovered that it was possible, following a simple system, to write a great lead-generating book in just four to six weeks, writing only 30-minutes a day. The secret is working in easy, almost effortless, increments…that’s what The Rapid Writing System is all about.

The 4-part Introduction Formula
After your title, the introduction is the second most important part of your book…and it’s a part that even experienced writers struggle with. Luckily, we’ve found that by answering four simple questions with just a paragraph or two each creates a dynamite introduction that has your reader turning pages wanting more…every time.

The 3-Tier Call-to-Action Structure
The goal of your book is to get a prospect to take action, but it’s a big mistake to push every reader to the same call-to-action. In the program you’ll see how to craft a perfect 3-tier call-to-action that meets every prospect where they are in their buying cycle. 

The book title and cover
Even though our mother warned us, we still judge books by the cover, and more importantly, by the title. Get the title wrong, and your book won’t succeed. This program shows you how to quickly and confidently brainstorm a title that will have your prospects saying “I’ve been looking for this book, it’s exactly what I need right now!” Plus, I’ll show you how to avoid the “too clever by half” trap that first-time authors often fall into when choosing their title.

The Rule of 3
First-time authors almost always get stuck because of a lack of planning. In the program, you’ll discover how to use the Rule of 3 to break down your book into a simple, easy-to-follow series of questions and prompts so you never feel overwhelmed and never find yourself stuck staring at a blank page with that pesky blinking cursor.

The Inverted Viral Launch Method™
You’ll see exactly how to launch your book to get rapid results with minimum effort and time so that the book “goes viral” in your network. This is the fastest way to get ROI on your book, and it’s 180-degrees different from what most people think they should do.

Complete publishing instructions
You’ll get step-by step instructions to publish your book on your own website, on Amazon.com, Audible.com (for audiobooks), and other major online bookstores such as BarnesandNoble.com, and Apple iBooks. You’ll avoid lots of confusion and know what options to take to avoid accidentally locking yourself into one platform.

Easy increments
Writing a book can be an intimidating process. We remove the intimidation factor by giving you easy increments that you can accomplish in just 30-minutes a day (you can even take the weekends off).

Accountability
There are two parts to accountability in the program: Public commitments and Encouragement. Public commitments are proven to keep you on the path to your goals, but that alone isn’t enough. Along the path you need encouragement from peers, and from the leader. The encouragement gives you confidence to know that you’re on the right track and to keep going. 

Weekly support & direct feedback from Steve
You’re never left alone…Each week you’ll be on a call with Steve and the cohort of peers in the program with you. You’ll get direct feedback on every aspect of your book from Steve–your title, cover, outline, introduction, conclusion, call-to-action, book marketing…everything–and he’ll be there to help you if you ever feel stuck. The calls are designed to run for as long as there are questions, so, unlike other group programs, you never have to worry about running out of time to get Steve’s feedback.

"Having a book just brings you to another level..."

Charlie Moon – Business Development Expert for Professional Services Firms
Author of the new book How to Turn Order Takers into Rainmakers

What’s Unique About this Program?

Unlike other courses you may have taken, this is different. You’re Never Alone™, which means you won’t get stuck, or be frustrated, or feel left behind or abandoned by the leader. We work in a small group to ensure that you have plenty of Steve’s attention, and because of the friendly nature of the group, your peers are there to lend a helping hand, too.

 

That care and support has created a track record of helping people successfully finish their books in record time, so that they can get out and use it to get clients.

We break the entire process down into 5 easy steps:

Step 1: Getting Clarity Before You Start

  • The importance of the ideal prospect profile. And why starting without it leads to utter chaos when you start writing.
  • The #1 way to use target prospect demographics to laser focus your title
  • Why prospect mindset matters most, and how to use your book to filter for clients who will value your work
  • How to identify the 3 most important problems your clients want to solve
  • Why the idea of consequences holds the key to getting your reader’s attention
  • How to identify your prospect’s 7 biggest objections to buying, and systematically transforming each one in your book (so you don’t have to struggle with objections on sales calls again)
  • Why clients sabotage themselves. And why you must address this self-sabotage in your book to weed out clients that make you crazy.
  • The 3-types of beliefs the prospect needs to have in order to buy. How to subtly influence the prospect’s beliefs inside your book.

Step 2 - Structuring Your Book for Easy Writing

  • The Rule of 3: Why this simple trick of outlining takes away every bit of complexity from the writing process
  • How to use the five “journalist questions” to guarantee you’ll never start a writing session with a blank page
  • 5-minute building blocks + The Book Organizer™ tool: Why the key to finishing your book lies in small, easy increments
  •  

Step 3 - The Rapid Writing System™

  • How to create a 30-minute a day writing plan, that’s totally doable, will get your book written in 4-6 weeks (tops), and even let’s you take the weekends off
  • Why The Rapid Writing System is so easy, and how I used it to write my second book in just 8 hours
  • Works even if you’re not a natural writer (it’s all about the system, I was a C-student in high school English…using this system, I’ve written 5–soon to be 6–books with total ease, and we’ve helped over 50 entrepreneurs write their own book with the same easy system)
  • Why consistent writers do better than highly skilled writers
  • How to write 300-500 words in 30 minutes (even if you can’t type)
  • Don’t want to write? How to speak your book in a matter of hours in a way that makes it drop-dead easy for a freelance editor to mold your spoken words into a finished manuscript.
  • How to avoid wandering down rabbit holes in your writing and hold your readers’ attention so they consume your full sales message
  • Why stories help your writing come alive, and how to create 5 compelling stories and case studies for your book in under an hour
  • How to use contrast and tension in your conclusion to spur the reader to take action now!

Step 4 - Packaging Your Book

  • 5 cover design tips to make your cover pop and attract the clients you really want
  • The 10 best book cover templates on Canva, and how to customize them yourself in 45 minutes or less
  • 3 things that every effective cover must have and 4 things to avoid putting on your cover
  • How to choose a cover color that pops among the sea of sameness on Amazon
  • The 3 types of covers, and which is best for your book
  • How to find a great sounding audiobook narrator the first time, without having to sift through dozens of freelancers
  • 7 audiobook tips to help you tap into the fastest growing book medium
  • How to prepare your manuscript for a narrator–my five best insider tips to save time and hassle
  • Book interior layout tips: How to increase reader happiness and consumption
  • Interior layout templates for MS Word and Google Docs: Want to handle the layout yourself…these templates make it a breeze
  • 3 nuances to audiobook cover design that will help your audiobook sail through the Audible approval process

Part 5 - Promotion & Getting Clients

  • Why your book is a secret weapon for tapping into the prospects and clients in your network
  • Why there is no “one magic way” to use your book to get clients, and why you should find the 2 or 3 methods that you’re most comfortable with
  • How your book + a 10-minute daily habit is guaranteed to put you in touch with 210 hand-picked prospects every year
  • Why the typical book launch advice is backward and how we use The Inverted Viral Launch Method™ to get fast results when you launch
  • How to use your book to consistently attract 10-50 referrals per month
  • The Evergreen Promotion Strategy™
  • Unstoppable Referrals
  • The simple landing page template that you can create in under 15-minutes, and out-performs long book sales pages every time
  • Why you should be thinking about playing “conversational tennis” in your follow-up emails with prospects (plus easy to customize follow-up email templates)
  • How to use your book to create endless top-of-mind content for social media and email marketing, and finally get off the content hamster wheel
  • Easy ways to use your book to create evergreen videos for LinkedIn, YouTube and Facebook
  • How to build your book “goodies” page to turn readers into leads
  • How to use your book to land free and paid speaking gigs (plus how to use your book to land leads and clients when you speak)
  • Why a podcast tour (even just 5 interviews) will boost your book conversions 
  • When you should consider using advertising (online, print, and direct mail) to generate leads using your book, plus 3 case studies (with example ads) to show you how

Care and Support Throughout the Program

  • Never Alone™: Post a question, ask for feedback, get unstuck 24 hours a day, 7 days a week…unlike a typical course, you’re never left alone to struggle. You can post in the Author Accelerator forum any time day or night. Your peers are there, and Steve is there, too…help is never far away.
  • Unlimited questions in the forum: Ask 1 question or 1000, there’s no limit on the questions you can ask. 
  • 1-on-1 Feedback: Each week Steve leads a Zoom call with the group. It’s your chance to get 1-on-1 personal feedback, advice, and input on your book, cover, title, marketing…and anything else related to your book.
  • Every Question Answered™: Steve stays on each weekly call until every question is answered, so you never have to worry about missing out on valuable feedback when you need it.

Special Bonuses in the Premium Edition

  • Live Zoom Seminar: How to use your book to create 3-levels of leverage in your business, guaranteed to free-up 4-10 hours a week. Steve will guide you through the 3 best ways to use your book to create leverage in your business and increase your free time.
  • Extended Forum Support: For those in the Premium edition of the program, you’ll receive double the support time in the forum–a total six full months of forum support so you can continue to ask questions and get answers even after you’ve launched your book.

All the Details

When does the program start?
We open for enrollment to people on the waiting list in late January, 2022.

How is it delivered?
The program materials are delivered in video, audio, and text within our private client education portal. The weekly group calls are conducted via Zoom, so you can join from anywhere in the world. Questions and requests for feedback between calls are conducted via our private group forum, which is easily accessible on your mobile phone, tablet, or computer.

What does it cost?
Pricing is shown below for both the standard and premium versions of the program. There is also a 2-pay option (details below).

Who leads the program?
Steve Gordon, bestselling author of Unstoppable Referrals and four other books leads the program. You’ll get Steve’s direct feedback throughout the process.

Why do I need to be on the waiting list? Why can’t I register now?
Once you’re on the waiting list, you’ll be at the front of the line to get in. We’re only accepting 10 clients into the program, and you’ll have the opportunity to get in before we release the course to everyone on our list. Click here to get on the waiting list.

Is there support?
Yes, there is a weekly call for program participants, led by Steve where you can come to get direct feedback and get all your questions answered. Between calls, you can post an unlimited number of questions to the private forum and get answers from Steve. He’s in the forum 5 days per week answering your questions. If you enroll in the Premium version of the program your forum access is doubled, for a total of six months from the start of the program.

How much time should I budget for the program?
Plan on 1.5 to 2 hours per week to read/watch the course materials and attend the weekly Zoom call. For the first 8 weeks, you’ll need to invest about 30-minutes a day, 5 days a week in to your book. For the last 4 weeks, you’ll want to invest 2-4 hours a week.

Is there a guarantee?
We want you to be confident that this is the right program for you. If you attend the program kickoff and decide it’s not the right program for you, and notify us by the end of that call that we’ll refund 100% of your fee paid.

What if I have another question about the program?
Email me directly: steve@unstoppableceo.net I’ll answer with a smile… 😀

 
The Author Accelerator - Winter 2022 Standard Premium
Complete program materials to guide you every step of the way, delivered in video, audio, and text in our private client education portal
Weekly Zoom calls for direct support and feedback on your book from Steve
Private forum access for 3 months during the program:
- Daily assessment of your work and unlimited critiques of your book title, outline, positioning, call-to-action, cover, and any other part of your book and marketing plan during the program
- 24x7 access to the forum to post questions and interact with peers in the program
Cover design templates
Interior layout/typesetting templates (MS Word & Google Docs)
3-Tier Book Promotion Strategy
Premium Upgrade Bonuses
Email support for the full three months of the program
Forum access doubled: a total of six months of support in the program forum
Live Zoom Seminar: How to use your book to create 3-levels of leverage in your business, guaranteed to free-up 4-10 hours a week.
Investment    
Single Pay Option (save $150) $2,475
$2,550
3-Pay Option (3 monthly payments) $877 x 3
$900 x 3

Be the one who "wrote the book"

Hi, my name is John Curry and I’m an author and financial advisor. I’d like to tell you about my experience with Steve Gordon and Unstoppable CEO Press.

I’ve been working with Steve and his team for over a decade now. That alone should tell you something.

I’ve authored two books that Steve and his team have helped me with, and we’ve just started a third as I write this note.

Authoring a book has been one of the best investments I’ve ever made in my business. It positioned me as the leader in my market. My clients love giving my book to their colleagues, and it drives most of my referral business.

I also send my book to every new prospect that enters our system, as part of my Information Package and there’s no doubt that I’m immediately seen as different from every competitor.

And I use my book in virtually all of my marketing. I want everyone to know that I’m the guy that wrote the book on how to prepare for a secure retirement.

But I didn’t always have a book. It took 27 years from the start of my career until I wrote my first book. Like you, I didn’t know how to go about it. I doubted why anyone would want to read a book that I wrote. After all, I wasn’t a household name.

It wasn’t until I watched as a friendly competitor in another part of the country published a book, and did really well with it, that I got a severe case of competitive anger.

See, I felt I knew more than he did, but there he was, the expert with a book, and here I was, just another financial advisor.

It did take me long to fix that.

Steve and his team really helped me simplify my message and stay laser-focused on my target market. This latest book project we’ve just completed was a breeze.

He worked with me to develop the outline, then interviewed me in just two short sessions and pulled all of the content out of my head. It was so easy.

Then he helped me map out a marketing plan for the book.

It was so easy, that I wanted to get started right away on a 3rd book for a different segment of my market.

If you’ve ever considered writing a book for your business, let me give you a little advice. Take the shortcut. Work with Steve and his team, you won’t regret it.

Hope to see you in the “authors club” soon!

John H. Curry
Author and Financial Advisor
Creator of The Secure Retirement Method
Member, Million Dollar Roundtable®, Top of the Table®

Steve Gordon is the author of five books, including the bestseller Unstoppable Referrals: 10x Referrals, Half the Effort. He’s helped 126 entrepreneurs position themselves as trusted authorities using books, podcasts, and signature presentations.

Steve Gordon

Founder / Program Leader

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