Whenever I meet a subscriber to this publication, sooner or later one question comes up in the conversation:
“How do you write a new email every day?”
Most think the thing preventing them from doing something similar (maybe weekly instead of daily) is time.
But time is not an issue.
The 20 minutes a day I spend writing each day is the most valuable, revenue producing activity I do all day.
Yes, it takes time, but it’s *leveraged* time.
You have time.
It works so well, you’ll MAKE time.
The real roadblock is ideas…
What to say…
What to say that my market will think is valuable…
So here’s a little behind the scenes tip:
Your output is only as good as your input.
Volume and quality of input count. Here are my top sources of “input”:
1. Conversations with clients…they’re my IDEAL clients. So their problems are the same problems my next IDEAL clients have.
2. Other marketing/business books, publications. (Helps me stay on top of what’s working for others.)
3. Niche/industry specific journals for the markets I serve.
6. Fiction (I’m reading more of this now than before.)
I read a book (or more) a week, plus journals, newsletters, etc. The brain is a funny thing…with all that input, it connects the dots and creates the output without much effort.
But when the input drops off…it’s the blank screen of death.
Building a platform is just one of the secrets to having a sustainable, leveraged business.
photo, originally in color, courtesy of: Wonderlane