7 Highly Effective Triggers for Higher Prices

Yesterday, I exposed a common lie about selling at high prices.

And I promised to share 7 triggers you can use to get higher than average prices and fees. Here they are…

1. Place – A rubber ball at Disney World sells for 20x what a similar ball sells for at Walmart.

2. Celebrity – Proactive acne cream…a brand driven by celebrity endorsement vs. generic. 4x to 40x premium for the celebs.

3. Authority – McKinsey & Co. management consulting vs. the MBA from Harvard already on staff.

4. Scarcity – If you can’t find it, you’ll pay more when you finally do (and be happy to have found it).

5. Convenience – Custom detailing of your car at your home vs. driving through the car wash across town.

6. Luxury Experience – Starbucks coffee vs. gas station coffee.

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