About Million Dollar Author

Selling Professional Services is Different

Ever read a sales or marketing book, or go to a seminar and walk away thinking, “This might work great for another business, but not for mine?”

There’s a reason…when you’re selling your expertise as a service, sales “tactics” work against you. It’s almost impossible to “sell” a prospect, then turn around and be their “trusted advisor and counselor.”

You need a way to market and sell–to create demand–that doesn’t require “selling” the way it’s taught in seminars.

Escaping Commoditization and Price Competition

Increasingly, service businesses are being squeezed by competition and commoditization. The result…it’s harder than ever to build wealth through your practice.

And, there’s only one way out…

You must create the belief in your future client, that you are the preeminent authority, and that you, and only you, are the one to transform their problem, into a bigger, better future.

The only way to create that belief is to communicate it to your prospects and clients…through marketing.

“The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.”

Peter F. Drucker

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