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Dispatches From The Corner Office

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Why you *might* not be getting all the clients you want

Funny…everyone thinks their business is unique and different. Don’t know if I’m bursting your bubble or if it’s nice to be one amongst a friendly crowd, but either way… One, almost universal, theme in businesses that aren’t growing as fast as the owner would like is a focus on marketing… …there isn’t any. Michael Masterson… [Read More]

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How to build world class “Promoter” relationships

Yesterday, I shared a behind-the-scenes look at how thousands of referrals were made between a small group of businesses. It’s a model ANY business can adapt. Now, let’s go deeper… Let’s say you want to build a referral-fest like I described…you’ll need one thing: Relationships with Promoters. If you’ve not read my book, a “Promoter”… [Read More]

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How to get referrals from “Promoters” – a behind the scenes look

Today, I want you to come backstage with me… As you know I’ve been a part of the Landing Corporate Clients Virtual Summit (there are still sessions going on today and tomorrow). If you missed my presentation yesterday, you can get the recording until the end of the day tomorrow. This entire event is nothing more than… [Read More]

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