Over time, I’ve found that every marketing idea is judged four times… Juror #1. By your spouse…Don’t laugh. More glossy, gimmicky, brand advertising is bought each year because the business owner’s spouse “likes it.” (And, I’ve seen more very good, measurable, direct response advertising canned—even when effective—because a spouse didn’t like the “look”.) Juror #2…. [Read More]
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Dispatches From The Corner Office
Remember the Paul Simon tune by that title? Well, I saw those shoes on TV. Nick Cannon, host of “America’s Got Talent” sported a pair of diamond-encrusted loafers on the show’s finale. $2-million bucks for a pair of shoes. Do they walk any better than my Cole-Haans? Probably not, likely worse. Definitely can’t wear them… [Read More]
Over the last two months I’ve had the opportunity to watch a high-level consultant work a client relationship into… …a fee exceeding one-hundred-thousand dollars for five days of work. Work that is largely a compilation of work done for others…customized for the client paying this fee. It’s been a real and valuable “peek behind the… [Read More]
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