You may believe that the key to growth is more leads, but that’s only half the battle. If all you do is get leads, get leads, get leads, you’ll guarantee yourself a life of NEED… Need for ever increasing numbers of leads to get growth. Need for ever increasing investment to get those leads. When… [Read More]
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Dispatches From The Corner Office
If you’re in business where there’s a focus on prospecting, you’ve probably seen math like this… 120 calls = 15 answers = 7 appointments = 1 client The numbers may change, but the logic is the same. Make enough initial contact attempts and sooner or later someone’s bound to buy. But it’s bad math… ‘Cause… [Read More]
Can I share a secret with you? I’m lazy. If we’re being nice, we’d call it “productively lazy”… But, still… Now, most think my method for attracting clients is a lot of work. I wrote a book. I write an email everyday. I write a 16 page newsletter every month. And I get on the… [Read More]
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