…and I’ll be fine. Seriously, if I lost everything and had to build it back, there is one tool I’d keep. You couldn’t steal it from me. It’s my most valued and guarded advantage. What is it? My newsletters (yes, plural—I publish three). The lowly newsletter…the Rodney Dangerfield “no respect, no respect, I say” member of… [Read More]
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Dispatches From The Corner Office
You’ve heard the sales advice… “Give massive value.” Good advice…unless, like the farmer, you go too far. Giving value doesn’t mean “free consulting.” Unfortunately, too many consultants, professionals, sales people (selling both product and service) fall into the trap… They think that giving value means giving away the very thing they’re selling. But, as the… [Read More]
When I was a younger lad…just before I took over as CEO of my first firm, I got some advice from the founder. He said…”It takes us five years to get a client, so you better get started now.” 5…YEARS! He was serious. It DID take five years to get a million-dollar client. But it… [Read More]
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