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Dispatches From The Corner Office

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If you had to master just one skill…

If you had to master just ONE skill to grow your business it’s this… Finding prospects. See, most people can close prospects… They can do it reasonably well, without manipulative sales tactics and “magic” scripts… Just by having a good and useful product or service and being authentic. For most closing isn’t the problem… Getting… [Read More]

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How NOT to approach a prospect in email

I got an email from a new subscriber today and I think it’s instructive… Her opening line: “Please let me help you with your marketing campaign before you damage your brand!” She goes on to say… “I am sure you have a great idea but you completely lost me with all these spam emails.” First… [Read More]

From the Ad Agency Malpractice Case File…

Some days when you need something, the universe provides… Ad agency malpractice on themselves (at least surgeons have a harder time self-inflicting the damage!). Just as I sat down at the rusty old typewriter to pen today’s message, inspiration was delivered, by an “ad agency” (term used loosely) here where I live. I know the… [Read More]

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“My Sales Are Up 40% And I’m Playing Golf Again”

"For 30 years I had a goal of selling 100 life-insurance policies a year. In case you don’t know...that’s a lot! In fact it put me in the top tier of my industry year after year. But I don’t want to work that hard anymore...following this advice, my sales are up 40% and I'm playing golf again!"

- John Curry, Certified Financial Planner, Lifetime Member of the Million Dollar Roundtable, Author of Preparing for a Secure Retirement and creator of The Secure Retirement Method (johnhcurry.com)

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