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Dispatches From The Corner Office

From the Ad Agency Malpractice Case File…

Some days when you need something, the universe provides… Ad agency malpractice on themselves (at least surgeons have a harder time self-inflicting the damage!). Just as I sat down at the rusty old typewriter to pen today’s message, inspiration was delivered, by an “ad agency” (term used loosely) here where I live. I know the… [Read More]

How to choose a niche—Cliff Notes Edition

When the Internet business craze hit, much anxiety flowed from the first necessary decision… Choosing a niche. But the hurdle of choosing a niche (or market…or IDEAL Client) isn’t new or limited to Internet businesses. I believe it’s essential to accelerating success. Unfortunately “niche selection” is as far as many get…then they get stuck there… [Read More]

Making “Referrals” A Predictable Source of Clients

If you’re selling high-ticket, long sales cycle, services or products… …and you want to build a predictable stream of clients… I wouldn’t start online. I wouldn’t start with direct mail. I wouldn’t start with speaking or trade shows or ads… I’d start with referrals. It’s the only way to leapfrog the long sales cycle. But… [Read More]

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